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~person:"Breitsohl, Jan"
~person:"Gan, Sarah"
~person:"Hehn, Patrick"
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Aromastoff
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Breitsohl, Jan
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ECONIS (ZBW)
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Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011721817
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2
In-store music and aroma influences on shopper behavior and satisfaction
Morrison, Michael
;
Gan, Sarah
;
Dubelaar, Chris
; …
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 558-564
Persistent link: https://www.econbiz.de/10008988825
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3
Wirkung von Duft in der Markenführung
Hehn, Patrick
;
Silberer, Günter
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 41-63)
.
2008
Persistent link: https://www.econbiz.de/10003785068
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4
Emotionale Markenführung mit Duft : Duftwirkungen auf die Wahrnehmung und Beurteilung von Marken
Hehn, Patrick
-
2007
Persistent link: https://www.econbiz.de/10003367718
Saved in:
5
Duftwirkungen auf die Markenwahrnehmung : Ergebnisse einer empirischen Studie
Hehn, Patrick
-
2005
-
1. Aufl
Persistent link: https://www.econbiz.de/10003298074
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