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~person:"Brennan, Linda"
~person:"Kennedy, Ann-Marie"
~subject:"Behaviour change"
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Australasian marketing journal
1
Social marketing and behaviour change : models, theory and applications
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ECONIS (ZBW)
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Strengthening
social
marketing
research : harnessing "insight" through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
2
Social
marketing
and behaviour change: where to from here?
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 331-335)
.
2014
Persistent link: https://www.econbiz.de/10010477238
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