//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brennan, Linda"
~person:"Nöcker, Ralf"
~person:"Silk, Alvin J."
~subject:"Bundling strategy"
~type_genre:"Arbeitspapier"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Bundling strategy
Advertising industry
8
Werbewirtschaft
8
USA
6
United States
6
Advertising
3
Werbung
3
Returns to scale
2
Skalenertrag
2
Theorie
2
Theory
2
1948-1997
1
1977-2006
1
1982-2000
1
1982-2007
1
Advertising planning
1
Branchenentwicklung
1
Business services
1
Communication media
1
Concentration ratio
1
Decentralization
1
Dezentralisierung
1
Dienstleistung
1
Diversification
1
Diversifikation
1
Economies of scope
1
Entflechtung
1
Information technology
1
Informationstechnik
1
Innovation
1
Internal services
1
Interne Dienstleistung
1
Knowledge
1
Kommunikationsmedien
1
Konzentrationsrate
1
Leistungsbündel
1
Make-or- Buy-Entscheidung
1
Make-or-buy decision
1
Market concentration
1
Market structure
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
1
Author
All
Brennan, Linda
Nöcker, Ralf
Silk, Alvin J.
Arzaghi, Mohammad
1
Berndt, Ernst R.
1
Davis, James C.
1
Published in...
All
Working papers / Harvard Business School, Division of Research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2010
Persistent link: https://www.econbiz.de/10008662047
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->