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~person:"Brennan, Linda"
~person:"Silk, Alvin J."
~subject:"Innovation"
~subject:"Services"
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The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
- In:
Review of marketing science
10
(
2012
)
4
,
pp. 1-53
Persistent link: https://www.econbiz.de/10009679934
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