//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brennan, Linda"
~person:"Silk, Alvin J."
~subject:"Innovation"
~subject:"Services"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Services
Advertising industry
9
Werbewirtschaft
9
Advertising
4
USA
4
United States
4
Werbung
4
1987
2
Economies of scope
2
Returns to scale
2
Skalenertrag
2
Verbundvorteil
2
1948-1997
1
Agency theory
1
Branchenentwicklung
1
Business services
1
China
1
Competition
1
Conflict
1
Costs
1
Creativity
1
Customers
1
Decentralization
1
Dezentralisierung
1
Dienstleistung
1
Dienstleistungssektor
1
Holding
1
Holding company
1
Industrial organization
1
Industrieökonomik
1
International marketing
1
Internationales Marketing
1
Knowledge
1
Konflikt
1
Kosten
1
Kreativität
1
Kunden
1
Market concentration
1
Mehrproduktfertigung
1
Multiproduct production
1
Prinzipal-Agent-Theorie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Arbeitspapier
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
1
Author
All
Brennan, Linda
Silk, Alvin J.
Arzaghi, Mohammad
1
Berndt, Ernst R.
1
Davis, James C.
1
Maki, Dennis R.
1
Meredith, Lindsay N.
1
Qi, Shi
1
Rubik, Andrea
1
Öberg, Christina
1
more ...
less ...
Published in...
All
Review of marketing science
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
- In:
Review of marketing science
10
(
2012
)
4
,
pp. 1-53
Persistent link: https://www.econbiz.de/10009679934
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->