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~person:"Brenneche, Nicolaj Tofte"
~person:"Rubin, James"
~subject:"Geisteswissenschaft"
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Geisteswissenschaft
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Brand
2
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Brenneche, Nicolaj Tofte
Rubin, James
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Routledge advances in management and business studies
1
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Transformative management education : the role of the
humanities
and social sciences
Landfester, Ulrike
;
Metelmann, Jörg
-
2019
Persistent link: https://www.econbiz.de/10011914988
Saved in:
2
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
-
2009
Persistent link: https://www.econbiz.de/10003784632
Saved in:
3
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 40-59
Persistent link: https://www.econbiz.de/10003458906
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