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~person:"Brenton, Paul"
~person:"Garay Salamanca, Luis Jorge"
~person:"Lee, Richard"
~subject:"National culture"
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European journal of marketing : EJM
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A memory theory perspective of consumer ethnocentrism and animosity
Lee, Richard
;
Lee, Kyung Tae
;
Li, Jianyao
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1266-1285
Persistent link: https://www.econbiz.de/10011725678
Saved in:
2
The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
Lee, Richard
;
Mazodier, Marc
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 919-942
Persistent link: https://www.econbiz.de/10011298077
Saved in:
3
The underlying social identities of a nation's brand
Lee, Richard
;
Klobas, Jane
;
Tezinde, Tito
;
Murphy, Jamie
- In:
International marketing review
27
(
2010
)
4
,
pp. 450-465
Persistent link: https://www.econbiz.de/10008696651
Saved in:
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