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~person:"Bressoud, Etienne"
~subject:"France"
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Effectiveness of brand placement : new insights about viewers
Lehu, Jean-Marc
;
Bressoud, Etienne
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1083-1090
Persistent link: https://www.econbiz.de/10003766354
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