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~person:"Brettel, Malte"
~person:"Chanthinok, Kriangsak"
~person:"Chirapanda, Suthawan"
~subject:"Thailand"
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Brettel, Malte
Chanthinok, Kriangsak
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1
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
2
E-marketing integration strategy on marketing profitability : evidence from e-commerce businesses in Thailand
Chanthinok, Kriangsak
;
Ussahawanitchakit, Phaprukebaramee
- In:
Journal of international business and economics : JIBE
14
(
2014
)
2
,
pp. 65-82
Persistent link: https://www.econbiz.de/10010407280
Saved in:
3
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
4
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
Saved in:
5
Antecedents of market orientation: a cross-cultural comparison
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 84-119
Persistent link: https://www.econbiz.de/10003735800
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