//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brettel, Malte"
~person:"Chirapanda, Suthawan"
~subject:"Electronic Commerce"
~subject:"Thailand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Electronic Commerce
Thailand
Marketing management
18
Marketingmanagement
18
Firm performance
7
Unternehmenserfolg
7
Business start-up
6
Unternehmensgründung
6
Deutschland
5
Germany
5
Strategic management
3
Strategisches Management
3
USA
3
United States
3
Comparison
2
Competitive advantage
2
E-commerce
2
Entrepreneurship
2
Entrepreneurship approach
2
Internet marketing
2
Lebenszyklus
2
Life cycle
2
Marketing
2
Online-Marketing
2
Performance measurement
2
Performance-Messung
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Strategic orientation
2
Vergleich
2
Wettbewerbsvorteil
2
Abteilung
1
Aktienrückkauf
1
Betrieblicher Konflikt
1
CATA
1
China
1
Computer-aided text analysis
1
Controlling
1
Corporate Social Responsibility
1
Corporate social responsibility
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
4
German
2
Author
All
Brettel, Malte
Chirapanda, Suthawan
Yadav, Manjit S.
5
Chaffey, Dave
4
Clement, Michel
4
Frost, Raymond
4
Strauss, Judy
4
Wirtz, Bernd W.
4
Albers, Sönke
3
Bauer, Hans H.
3
Dennis, Charles
3
Engelen, Andreas
3
Friedman, Daniel
3
Harris, Lisa
3
Hermanns, Arnold
3
Hudetz, Kai
3
Kartajaya, Hermawan
3
Kirchgeorg, Manfred
3
Kollmann, Tobias
3
Kotler, Philip
3
Müller-Lankenau, Claas
3
Pei, Zhi
3
Ratten, Vanessa
3
Ruyter, Ko de
3
Setiawan, Iwan
3
Singh, Nirvikar
3
Stolpmann, Markus
3
Ussahawanitchakit, Phapruke
3
Wilke, Kai
3
Yan, Ruiliang
3
Abbott, Julie
2
Anderson, Steven T.
2
Bijmolt, Tammo H. A.
2
Bounie, David
2
Carlson, Jamie
2
Chatwin, Chris
2
Chen, Hui-ju
2
Dann, Stephen
2
Dubus, Antoine
2
Duscha, Andreas
2
Einwiller, Sabine
2
more ...
less ...
Published in...
All
Journal of international marketing
2
Entrepreneurial marketing
1
European management journal
1
Gabler Edition Wissenschaft / Entrepreneurship
1
Journal of business economics : JBE
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
2
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
3
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
4
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
Saved in:
5
Antecedents of market orientation: a cross-cultural comparison
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 84-119
Persistent link: https://www.econbiz.de/10003735800
Saved in:
6
Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->