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~person:"Brettel, Malte"
~person:"Christensen, Clayton M."
~person:"Jackowicz, Krzysztof"
~subject:"Relationship marketing"
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Relationship marketing
Resource dependence approach
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Ressourcenabhängigkeits-Ansatz
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2001-2011
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Brettel, Malte
Christensen, Clayton M.
Jackowicz, Krzysztof
Bower, Joseph L.
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Ozcan, Pinar
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From resource allocation to strategy
1
Journal of strategic marketing
1
Managing strategic innovation and change : a collection of readings
1
Strategy and globalization ; Vol. 4
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ECONIS (ZBW)
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Conditions of departmental power : a strategic contingency exploration of marketing's customer-connecting role
Voss, Corina Marx
;
Brettel, Malte
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 160-178
Persistent link: https://www.econbiz.de/10009732207
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2
Customer power, strategic investment, and the failure of leading firms
Christensen, Clayton M.
;
Bower, Joseph L.
-
2009
Persistent link: https://www.econbiz.de/10003787718
Saved in:
3
Customer power, strategic investment, and the failure of leading firms
Christensen, Clayton M.
;
Bower, Joseph L.
- In:
From resource allocation to strategy
,
(pp. 99-134)
.
2005
Persistent link: https://www.econbiz.de/10003199878
Saved in:
4
Customer power, strategic investment, and the failure of leading firms
Christensen, Clayton M.
;
Bower, Joseph L.
- In:
Managing strategic innovation and change : a collection …
,
(pp. 70-91)
.
2004
Persistent link: https://www.econbiz.de/10002241668
Saved in:
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