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~person:"Brettel, Malte"
~person:"Christensen, Clayton M."
~subject:"Beziehungsmarketing"
~subject:"Shareholder Value"
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Resource dependence approach
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Brettel, Malte
Christensen, Clayton M.
Bower, Joseph L.
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Müller-Martini, Markus
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Ozcan, Pinar
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Denoo, Lien
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From resource allocation to strategy
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Journal of strategic marketing
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Les cahiers de recherche / HEC Paris
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Managing strategic innovation and change : a collection of readings
1
Strategy and globalization ; Vol. 4
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ECONIS (ZBW)
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Conditions of departmental power : a strategic contingency exploration of marketing's customer-connecting role
Voss, Corina Marx
;
Brettel, Malte
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 160-178
Persistent link: https://www.econbiz.de/10009732207
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2
Customer power, strategic investment, and the failure of leading firms
Christensen, Clayton M.
;
Bower, Joseph L.
-
2009
Persistent link: https://www.econbiz.de/10003787718
Saved in:
3
How acquirers contribute to post-investment value addition in buyouts : a resource dependence perspective
Meier, Degenhard
;
Gottschalg, Oliver
;
Brettel, Malte
-
2007
Persistent link: https://www.econbiz.de/10003740350
Saved in:
4
Customer power, strategic investment, and the failure of leading firms
Christensen, Clayton M.
;
Bower, Joseph L.
- In:
From resource allocation to strategy
,
(pp. 99-134)
.
2005
Persistent link: https://www.econbiz.de/10003199878
Saved in:
5
Customer power, strategic investment, and the failure of leading firms
Christensen, Clayton M.
;
Bower, Joseph L.
- In:
Managing strategic innovation and change : a collection …
,
(pp. 70-91)
.
2004
Persistent link: https://www.econbiz.de/10002241668
Saved in:
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