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~person:"Breuer, Christoph"
~person:"Hervet, Guillaume"
~person:"Llanos-Contreras, Orlando"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
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Breuer, Christoph
Hervet, Guillaume
Llanos-Contreras, Orlando
Ermer, Beatrice
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International journal of advertising : the review of marketing communications
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International journal of entrepreneurial behavior & research
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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Transmission of family identity and consumer response : do consumers recognize family firms?
Ibáñez, María José
;
Santos, Manuel Alonso dos
; …
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
1
,
pp. 6-25
Persistent link: https://www.econbiz.de/10013163232
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2
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
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3
Using eye-tracking to understand the impact of multitasking on memory for banner ads : the role of attention to the ad
Guitart, Ivan A.
;
Hervet, Guillaume
;
Hildebrand, Diogo
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10012200214
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