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~person:"Breuer, Christoph"
~person:"Oppewal, Harmen"
~subject:"Decision sequence"
~subject:"Sponsoring"
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Breuer, Christoph
Oppewal, Harmen
Rumpf, Christopher
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Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
Surprising adaptivity to set size changes in multi-attribute repeated choice tasks
Meißner, Martin
;
Oppewal, Harmen
;
Huber, Joel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012237796
Saved in:
3
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
4
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
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