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~person:"Breuer, Peter"
~person:"Thurik, Adriaan R."
~subject:"Marketing management"
~subject:"Niederlande"
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Marketing management
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Breuer, Peter
Thurik, Adriaan R.
Delfgaauw, Josse
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Verbeke, Willem J. M. I.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Promotions - aber richtig!
Breuer, Peter
;
Glatzel, Christoph
- In:
Akzente
(
2009
)
3
,
pp. 38-43
Persistent link: https://www.econbiz.de/10003911112
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On the measurement of retail marketing mix effects in the presence of different economic regimes
Bode, Ben
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10001058109
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