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~person:"Breugelmans, Els"
~person:"Lienbacher, Eva"
~subject:"Advertising effects"
~type:"article"
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Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
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