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~person:"Brexendorf, Tim Oliver"
~person:"Chen, Weifeng"
~person:"Ind, Nicholas"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Brand architecture
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Markenarchitektur
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Brexendorf, Tim Oliver
Chen, Weifeng
Ind, Nicholas
Sarkar, Soumya
4
Mingione, Michela
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
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ECONIS (ZBW)
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
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