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~person:"Brexendorf, Tim Oliver"
~person:"Chen, Weifeng"
~subject:"B-to-B-Marketing"
~subject:"Economics department"
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B-to-B-Marketing
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Brand architecture
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Markenarchitektur
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11
China
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Corporate reputation
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Brexendorf, Tim Oliver
Chen, Weifeng
Balmer, John M. T.
5
Sarkar, Soumya
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Journal of business research : JBR
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ECONIS (ZBW)
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Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
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