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~person:"Brexendorf, Tim Oliver"
~person:"Chen, Weifeng"
~subject:"B-to-B-Marketing"
~subject:"Takeover"
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B-to-B-Marketing
Takeover
Brand architecture
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Markenarchitektur
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Brexendorf, Tim Oliver
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Sarkar, Soumya
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate reputation review : an international journal
1
Journal of business research : JBR
1
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The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
2
Corporate brand integration in mergers and acquisitions
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 72-82)
.
2013
Persistent link: https://www.econbiz.de/10009782071
Saved in:
3
Corporate brand integration in mergers and acquisitions : an action research-based approach
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Corporate reputation review : an international journal
15
(
2012
)
3
,
pp. 169-178
Persistent link: https://www.econbiz.de/10009582150
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