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~person:"Brexendorf, Tim Oliver"
~person:"Deuringer, Christian"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Search: subject_exact:"Markenarchitektur"
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Brand architecture
5
Markenarchitektur
5
Brand management
4
Markenführung
4
Takeover
2
Übernahme
2
Allianz Deutschland AG
1
Brand
1
Brand boundaries
1
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1
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1
Corporate branding
1
Corporate culture
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Corporate reputation
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Brexendorf, Tim Oliver
Deuringer, Christian
Balmer, John M. T.
31
Melewar, T. C.
13
Burghausen, Mario
7
Merrilees, Bill
7
Miller, Dale
7
Abratt, Russell
6
Bang, Nguyen
6
Chen, Weifeng
6
Iglesias, Oriol
6
Ind, Nicholas
6
Sharifah Faridah Syed Alwi
6
Anisimova, Tatiana
5
Balmer, John M.T.
5
Kernstock, Joachim
5
Mingione, Michela
5
Rindell, Anne
5
Dev, Chekitan S.
4
Hatch, Mary Jo
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Juntunen, Mari
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Kleyn, Nicola
4
Otubanjo, Olutayo
4
Sarkar, Soumya
4
Schultz, Majken
4
Bargenda, Angela
3
Barnier, Virginie de
3
Baumgarth, Carsten
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Biraghi, Silvia
3
Brunninge, Olof
3
Cooper, Holly
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Foroudi, Pantea
3
Greyser, Stephen A.
3
Heller, Michael
3
Keller, Kevin Lane
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Navare, Jyoti
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Podnar, Klement
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Singh, Jaywant
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Advances in corporate branding
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
1
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ECONIS (ZBW)
5
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1
Introduction: current state and future directions for research on corporate brand management
Balmer, John M. T.
;
Powell, Shaun M.
;
Kernstock, Joachim
; …
- In:
Advances in corporate branding
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011584983
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2
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
3
Corporate brand integration in mergers and acquisitions
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 72-82)
.
2013
Persistent link: https://www.econbiz.de/10009782071
Saved in:
4
Corporate brand integration in mergers and acquisitions : an action research-based approach
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Corporate reputation review : an international journal
15
(
2012
)
3
,
pp. 169-178
Persistent link: https://www.econbiz.de/10009582150
Saved in:
5
Vom komplexen Markenportfolio zur globalen Unternehmensmarke : das internationale Markenmanagement der Allianz
Deuringer, Christian
;
Grass, Andreas
;
Heußler, Tobias
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 175-200)
.
2009
Persistent link: https://www.econbiz.de/10003786533
Saved in:
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