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~person:"Brexendorf, Tim Oliver"
~person:"Kreutzer, Ralf T."
~subject:"Corporate reputation"
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
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ECONIS (ZBW)
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Internal Branding : ein zentraler Baustein des Corporate Reputation Managements
Kreutzer, Ralf T.
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2014
Persistent link: https://www.econbiz.de/10010412523
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Internal Branding als zentrales Handlungsfeld des Corporate Reputation Managements zur Gewinnung und Bindung von Kunden
Kreutzer, Ralf T.
- In:
Corporate Reputation Management : wirksame Strategien …
,
(pp. 205-240)
.
2012
Persistent link: https://www.econbiz.de/10009684813
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