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~person:"Briesch, Richard A."
~person:"Muehling, Darrel D."
~subject:"Markenführung"
~type_genre:"Article in journal"
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Markenführung
Advertising effects
3
Brand management
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1960-2008
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Briesch, Richard A.
Muehling, Darrel D.
Arora, Neeraj
3
Abril Barrie, Carmen
2
Avdulaj, Jonida
2
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2
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2
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2
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Journal of business research : JBR
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
2
An involvement explanation for nostalgia advertising effects
Muehling, Darrel D.
;
Pascal, Vincent J.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009535752
Saved in:
3
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
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