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~person:"Brodie, Roderick J."
~person:"Gassmann, Oliver"
~person:"Hollebeek, Linda D."
~subject:"Bibliometrics"
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Brodie, Roderick J.
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The journal of product & brand management
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Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
2
Customer engagement : developing an innovative research that has scholarly impact
Brodie, Roderick J.
;
Juric, Biljana
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10011892190
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