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~person:"Brodie, Roderick J."
~person:"Gassmann, Oliver"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Customer integration
16
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16
Beziehungsmarketing
11
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4
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4
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3
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Brodie, Roderick J.
Gassmann, Oliver
Hollebeek, Linda D.
22
Hippel, Eric von
16
Füller, Johann
13
Hajli, Nick
11
De Jong, Jeroen P. J.
10
Herstatt, Cornelius
10
Rahman, Zillur
10
Witell, Lars
10
Brem, Alexander
9
Edvardsson, Bo
9
Ramaswamy, Venkatram
9
Roy, Sanjit
9
Schreier, Martin
9
Conduit, Jodie
8
Harrigan, Paul
8
Jaakkola, Elina
8
Le Nguyen Hau
8
Leimeister, Jan Marco
8
Cova, Bernard
7
Hughes, Tim
7
Ind, Nicholas
7
Kristensson, Per
7
Lievens, Annouk
7
Loureiro, Sandra Maria Correia
7
Malthouse, Edward C.
7
Pham Ngoc Thuy
7
Raasch, Christina
7
Rather, Raouf Ahmad
7
Tronvoll, Bård
7
Vargo, Stephen L.
7
Bilgram, Volker
6
Bretschneider, Ulrich
6
Busser, James A.
6
Franke, Nikolaus
6
Grönroos, Christian
6
Hienerth, Christoph
6
Hyysalo, Sampsa
6
Islam, Jamid Ul
6
Kamboj, Shampy
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Journal of service research : JSR
3
Creativity and innovation management
2
Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of technology management : IJTM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service research
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Journal of service theory and practice : JSTP
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Managing service quality : MSQ ; an international journal
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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The journal of services marketing
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ECONIS (ZBW)
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1
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
2
Actor engagement in networks : defining the conceptual domain
Brodie, Roderick J.
;
Fehrer, Julia
;
Jaakkola, Elina
; …
- In:
Journal of service research
22
(
2019
)
2
,
pp. 173-188
Persistent link: https://www.econbiz.de/10012007439
Saved in:
3
Customer engagement : developing an innovative research that has scholarly impact
Brodie, Roderick J.
;
Juric, Biljana
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10011892190
Saved in:
4
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
5
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
6
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
7
Technologically reflective individuals as enablers of social innovation
Schweitzer, Fiona
;
Rau, Christiane
;
Gassmann, Oliver
; …
- In:
The journal of product innovation management : an …
32
(
2015
)
6
,
pp. 847-860
Persistent link: https://www.econbiz.de/10011441506
Saved in:
8
Exploring dualities of service innovation : implications for service research
Witell, Lars
;
Anderson, Laurel
;
Brodie, Roderick J.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 436-441
Persistent link: https://www.econbiz.de/10011418320
Saved in:
9
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
10
Lessons from ideation : where does user involvement lead us?
Schweitzer, Fiona
;
Gassmann, Oliver
;
Rau, Christiane
- In:
Creativity and innovation management
23
(
2014
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10010387267
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