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~person:"Brodie, Roderick J."
~subject:"Beziehungsmarketing"
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Search: subject:"social media"
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Beziehungsmarketing
Social Web
8
Social web
8
Internet marketing
7
Online-Marketing
7
Relationship marketing
6
Customer integration
5
Kundenintegration
5
Brand image
2
Brand management
2
Consumer behaviour
2
Digital platform
2
Digitale Plattform
2
Engagement platform
2
Konsumentenverhalten
2
Kundenbindung
2
Markenführung
2
Markenimage
2
Share Economy
2
Sharing economy
2
Academic Search Engine Optimization (ASEO)
1
Academic research
1
Austauschtheorie
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand loyalty
1
Business network
1
Business services
1
Business start-up
1
China
1
Chinese social media
1
Citation
1
Citation type
1
Consumer brand engagement
1
Customer retention
1
Dienstleistung
1
Emotion
1
Engagement ecosystem
1
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English
6
Author
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Brodie, Roderick J.
Harrigan, Paul
17
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Hollebeek, Linda D.
10
Ahuja, Vandana
9
Itani, Omar S.
9
Rahman, Zillur
9
Alavi, Shirin
8
Conduit, Jodie
7
Hajli, Nick
7
Kamboj, Shampy
7
Malthouse, Edward C.
7
Ozuem, Wilson
7
Ratten, Vanessa
7
Rita, Paulo
7
Straker, Karla
7
Thaichon, Park
7
Wrigley, Cara
7
Alt, Rainer
6
Bernoff, Josh
6
Dholakia, Utpal M.
6
Karjaluoto, Heikki
6
Kumar, Vikas
6
Möhlenbruch, Dirk
6
Ruyter, Ko de
6
Schumann, Jan Hendrik
6
Theobald, Elke
6
Tsiotsou, Rodoula H.
6
Veloutsou, Cleopatra
6
Vrontis, Demetris
6
Bilgihan, Anil
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Jahn, Benedikt
5
Kaufmann, Hans Rüdiger
5
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Customer engagement : contemporary issues and challenges
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
6
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1
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
2
Consumer brand enagement in
social
media
: conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
3
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
4
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
5
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
6
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
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