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~person:"Brodie, Roderick J."
~subject:"Kundenintegration"
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Brodie, Roderick J.
Füller, Johann
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Hajli, Nick
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Harrigan, Paul
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Bilgram, Volker
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Carlson, Jamie
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Shin, Hakseung
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Lu, Yaobin
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Piller, Frank T.
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Journal of business research : JBR
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Journal of service theory and practice : JSTP
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Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
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Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
2
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
3
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
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