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~person:"Brondoni, Silvio M."
~person:"Pike, Steven"
~subject:"Markenimage"
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Markenimage
Brand Equity
5
Brand image
3
Brand management
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Designation of origin
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Destination branding
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Destination image
3
Destination management
3
Destinationsmanagement
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Herkunftsbezeichnung
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Markenführung
3
Market-Driven Management
3
Over-Supply
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Tourism marketing
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Tourismusmarketing
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Brand Portfolio
2
Consumer-based brand equity
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Global Markets
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consumer-based brand equity
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destination branding
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Argentina
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Australia
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Australien
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Brand
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Brand Extension
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Brand Identity
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Brand Portfolio DOI:http://dx.doi.org/10.4468/2001.1.02brondoni
1
Brand Value
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Brand equity
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Brondoni, Silvio M.
Pike, Steven
Guzman, Francisco
11
Gil Saura, Irene
10
Schivinski, Bruno
8
Šerić, Maja
7
Bang Nguyen Viet
6
Christodoulides, George
6
Liu, Chih-Hsing
6
Lévy Mangin, Jean-Pierre
6
Mishra, Abhishek
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Swoboda, Bernhard
6
Anselmsson, Johan
5
Berenguer Contrí, Gloria
5
Butt, Muhammad Mohsin
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Calvo-Porral, Cristina
5
Johnson, Lester W.
5
Keller, Kevin Lane
5
Paul, Justin
5
Rahman, Mahabubur
5
Veloutsou, Cleopatra
5
Wong, IpKin Anthony
5
Barrio-García, Salvador del
4
Dwivedi, Abhishek
4
Dąbrowski, Dariusz
4
Ekinci, Yuksel
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Lieven, Theo
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Roy, Sanjit
4
Shuv-Ami, Avichai
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Watchravesringkan, Kittichai
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Anabila, Peter
3
Arnold, Brit
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Augusto, Mário Gomes
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Baghi, Ilaria
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Bakshi, Madhupa
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Bentele, Günter
3
Bose, Sunny
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Botha, Elsamari
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Tracking brand positioning for an emerging destination : 2003 to 2015
Pike, Steven
;
Gentle, Jane
;
Kelly, Louise
;
Beatson, Amanda
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10011884810
Saved in:
2
Destination
brand
equity
for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
Saved in:
3
Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based
brand
equity
(CBBE)
Bianchi, Constanza
;
Pike, Steven
;
Lings, Ian
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
Saved in:
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