//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brouwer, Caryb"
~person:"Conlon, Christopher"
~source:"econis"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Frühstückszerealien"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Breakfast cereals
2
Frühstückszerealien
2
Advertising effects
1
Brand management
1
Competition
1
Equity participation
1
Institutional investor
1
Institutioneller Investor
1
Interactive media
1
Interaktive Medien
1
Internet marketing
1
Kapitalbeteiligung
1
Kellogg Company <Battle Creek, Mich.>
1
Markenführung
1
Online-Marketing
1
Theory of competition
1
USA
1
United States
1
Wettbewerb
1
Wettbewerbstheorie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Brouwer, Caryb
Conlon, Christopher
Baron, Shawn D.
1
Garbayo, Amaya
1
Shum, Matthew
1
Published in...
All
Journal of advertising research
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->