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~person:"Brown, Brian P."
~person:"Burmann, Christoph"
~subject:"Beschaffung"
~subject:"Markenführung"
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Beschaffung
Markenführung
B-to-B-Marketing
12
Business-to-business marketing
12
Brand management
7
Social Web
5
Social web
5
Brand
4
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Lieferantenmanagement
4
Markenartikel
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Markenimage
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Online-Marketing
4
Supplier relationship management
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3
Internet marketing
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Werbung
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2
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2
Marketing management
2
Marketingmanagement
2
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Social media
2
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1
Affect
1
B2B branding
1
B2B communications
1
B2B marketing
1
Bibliometrics
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Bibliometrie
1
Brand alliance
1
Brand mandate
1
Business-to-Business (B2B)
1
Business-to-Business-Marketing
1
Business-to-business
1
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Communication
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German
4
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Brown, Brian P.
Burmann, Christoph
Kleinaltenkamp, Michael
11
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
5
Backhaus, Klaus
4
Homburg, Christian
4
Keller, Kevin Lane
4
Nolte, Philipp Johannes
4
Nyadzayo, Munyaradzi W.
4
Pförtsch, Waldemar A.
4
Sarkar, Soumya
4
Singh, Jaywant
4
Zablah, Alex R.
4
Baal, Sebastian van
3
Bauer, Hans H.
3
Brown, Brian
3
Casidy, Riza
3
Donthu, Naveen
3
Hansen, Felix
3
Hudetz, Kai
3
Jacob, Frank
3
Johnston, Wesley J.
3
Kotler, Philip
3
Krause, Juliane
3
Leek, Sheena
3
Lindgreen, Adam
3
Mudambi, Susan M.
3
O'Cass, Aron
3
Richter, Markus
3
Ritter, Thomas
3
Schaffrath, Kathrin
3
Schmitt, Jens
3
Schoenherr, Tobias
3
Schultheiss, Björn
3
Schütt, Michaela
3
Sharma, Arun
3
Sheth, Jagdish N.
3
Zupancic, Dirk
3
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Institution
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Springer Fachmedien Wiesbaden
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Innovatives Markenmanagement
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Research
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ECONIS (ZBW)
7
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1
Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
Saved in:
2
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
3
Trialogische Markenführung im
Business-to-Business
: der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
4
Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
Saved in:
5
What factors influence buying center brand sensitivity?
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
Saved in:
6
The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.
;
Brown, Brian P.
;
Donthu, Naveen
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
Saved in:
7
Identitätsbasierte Betrachtung von B-to-B-Marken
Burmann, Christoph
;
Launspach, Julia
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 155-178)
.
2010
Persistent link: https://www.econbiz.de/10003909911
Saved in:
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