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~person:"Brown, Brian P."
~person:"Plinke, Wulff"
~person:"Ulaga, Wolfgang"
~subject:"Brand management"
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Brand management
B-to-B-Marketing
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Business-to-business marketing
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Supplier relationship management
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Brown, Brian P.
Plinke, Wulff
Ulaga, Wolfgang
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
4
Burmann, Christoph
4
Homburg, Christian
4
Keller, Kevin Lane
4
Sarkar, Soumya
4
Zablah, Alex R.
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Brown, Brian
3
Donthu, Naveen
3
Krause, Juliane
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Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
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Pförtsch, Waldemar A.
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Richter, Markus
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Schmitt, Jens
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Schultheiss, Björn
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Singh, Jaywant
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Ahlert, Martin
2
Anees-ur-Rehman, Muhammad
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Bausback, Nadine
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Bellenger, Danny
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Belz, Christian
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Beverland, Michael B.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
3
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Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
2
What factors influence buying center brand sensitivity?
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
Saved in:
3
The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.
;
Brown, Brian P.
;
Donthu, Naveen
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
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