Ingene, Charles A. (ed.); Brown, James R. (ed.); … - 2019
multichannel supply chain management with marketing mixes: a survey / Gangshu (George) Cai, Yue Dai and Wenzhu Zhang -- 9 … design topics encompass coordination, supply-chain management, price vs. quantity competition, channel breadth, franchising … / Part I: Location in a value chain: conceptual and analytical perspectives -- 2. Choosing value-chain locations in marketing …