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~person:"Brown, Stephen"
~person:"Hyatt, Eva M."
~source:"econis"
~subject:"Animal brands"
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Brown, Stephen
Hyatt, Eva M.
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Journal of customer behaviour
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Animal house : brand mascots, mascot brands and more besides
Brown, Stephen
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10010415669
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