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~person:"Brown, Stephen"
~person:"Lucarelli, Andrea"
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Place marketing
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Brown, Stephen
Lucarelli, Andrea
Warnaby, Gary
14
Campelo, Adriana
8
Zenker, Sebastian
8
Medway, Dominic
7
Melewar, T. C.
7
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Rauhut, Daniel
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Skinner, Heather
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Stylidis, Dimitrios
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Uslay, Can
4
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3
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Bose, Sunny
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Cassinger, Cecilia
3
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3
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3
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Business history
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Handbook on place branding and marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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1
Continuity and discontinuity in the historical trajectory of the commercialising of cities : storying Stockholm 1900-2020
Lucarelli, Andrea
;
Cassinger, Cecilia
;
Ågren, Karin
- In:
Business history
65
(
2023
)
8
,
pp. 1390-1416
Persistent link: https://www.econbiz.de/10014413877
Saved in:
2
20 years of Nordic place branding research : a review and future research agenda
Cassinger, Cecilia
;
Gyimóthy, Szilvia
;
Lucarelli, Andrea
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
1
,
pp. 70-77
Persistent link: https://www.econbiz.de/10012491829
Saved in:
3
The Nordic wave in place branding : poetics, practices, politics
Cassinger, Cecilia
(
ed.
);
Lucarelli, Andrea
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012114634
Saved in:
4
Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen
;
Campelo, Adriana
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
Saved in:
5
Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo
;
Lucarelli, Andrea
;
Pasquinelli, Cecilia
- In:
Marketing theory
13
(
2013
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10009790638
Saved in:
6
Place brand biography : something special or same old story?
Brown, Stephen
- In:
Handbook on place branding and marketing
,
(pp. 178-200)
.
2017
Persistent link: https://www.econbiz.de/10011685170
Saved in:
7
Problematising place branding research : a meta-theoretical analysis of the literatur
Lucarelli, Andrea
;
Brorström, Sara
- In:
The marketing review
13
(
2013
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10010247025
Saved in:
8
A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
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