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~person:"Bruhn, Manfred"
~person:"Irion, Tobias"
~person:"Petersen, J. Andrew"
~subject:"Betriebliche Kennzahl"
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Betriebliche Kennzahl
Customer value
19
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Bruhn, Manfred
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Journal of business research : JBR
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Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
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Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
Saved in:
2
Monetärer und nichtmonetärer Kundenwert als Ziel- und Steuerungsgrößen des wertorientierten Marketings
Bendig, Tim
;
Irion, Tobias
- In:
Wertorientiertes Marketing : Unternehmensressourcen …
,
(pp. 34-46)
.
2008
Persistent link: https://www.econbiz.de/10003618212
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