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~person:"Bruhn, Manfred"
~person:"Kumar, V."
~subject:"Theorie"
~type_genre:"Non-commercial literature"
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Bruhn, Manfred
Kumar, V.
Huber, Frank
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5
Homburg, Christian
5
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The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
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Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
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