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~person:"Bruhn, Manfred"
~person:"Müller, Monika"
~type:"article"
~type_genre:"Article in journal"
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Internal branding
3
Interne Markenführung
3
Brand management
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International marketing
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Internationales Marketing
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internal branding
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normative control
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brand-centred control
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Bruhn, Manfred
Müller, Monika
Chapleo, Chris
4
King, Ceridwyn
4
Schmidt, Holger J.
4
Abratt, Russell
3
Baumgarth, Carsten
3
Biedenbach, Galina
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Marketing : ZFP ; journal of research and management
1
Organization : the critical journal of organization, theory and society
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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ECONIS (ZBW)
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"Brandspeak" : metaphors and the rhetorical construction of internal branding
Müller, Monika
- In:
Organization : the critical journal of organization, …
25
(
2018
)
1
,
pp. 42-68
Persistent link: https://www.econbiz.de/10011857267
Saved in:
2
"Brand-centred control" : a study of internal branding and normative control
Müller, Monika
- In:
Organization studies : an international …
38
(
2017
)
7
,
pp. 895-915
Persistent link: https://www.econbiz.de/10011776420
Saved in:
3
Der Einfluss des Sponsoring auf das Markenverhalten von Mitarbeitenden
Bruhn, Manfred
;
Batt, Verena
;
Holzer, Matthias
- In:
Die Unternehmung : Swiss journal of business research …
67
(
2013
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10010126383
Saved in:
4
Markenliebe bei Mitarbeitern : Konzeptualisierung, Determinanten und Konsequenzen auf Basis einer empirischen Untersuchung
Bruhn, Manfred
;
Batt, Verena
;
Köhne, Christine
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
2
,
pp. 71-90
Persistent link: https://www.econbiz.de/10003976366
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