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~person:"Bruhn, Manfred"
~person:"Petersen, J. Andrew"
~person:"Skiera, Bernd"
~subject:"Betriebliche Kennzahl"
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Betriebliche Kennzahl
Customer value
31
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Bruhn, Manfred
Petersen, J. Andrew
Skiera, Bernd
Winkel, Susanne
2
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1
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1
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Faulenbach, Dirk
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Journal of business research : JBR
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Customer equity sustainability ratio : a new metric for assessing a firm's future orientation
Skiera, Bernd
;
Bermes, Manuel
;
Horn, Lutz
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 118-131
Persistent link: https://www.econbiz.de/10009161334
Saved in:
2
Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
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