//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bruhn, Manfred"
~person:"Petersen, J. Andrew"
~subject:"Betriebliche Kennzahl"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer lifetime value"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Betriebliche Kennzahl
Viral marketing
Customer value
16
Kundenwert
16
Beziehungsmarketing
14
Relationship marketing
14
Marketing management
4
Marketingmanagement
4
Measurement
3
Messung
3
Beschwerdemanagement
2
Complaint management
2
Customer service
2
Deutschland
2
Germany
2
Kundenorientierung
2
Kundenservice
2
Quality management
2
Qualitätsmanagement
2
Virales Marketing
2
Allocation
1
Allokation
1
B-to-B-Marketing
1
Bank marketing
1
Bankmarketing
1
Business-to-business marketing
1
Consumer behaviour
1
Customer acquisition
1
Einführung
1
Experiment
1
Feldforschung
1
Field research
1
Financial ratio
1
Implementation
1
Innovation management
1
Innovationsmanagement
1
Insurance
1
Kaufentscheidung
1
Konsumentenverhalten
1
Kundengewinnung
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bruhn, Manfred
Petersen, J. Andrew
Kumar, V.
4
Libai, Barak
4
Schmitt, Philipp
3
Skiera, Bernd
3
Bahreinizad, Manizheh
2
Esmaeilpour, Majid
2
Haenlein, Michael
2
Leone, Robert P.
2
Moradi, Kianoosh
2
Muller, Eitan
2
Peres, Renana
2
Verhoef, Peter C.
2
Winkel, Susanne
2
Akpinar, Ezgi
1
Akter, Shahriar
1
Amirtha, Raman
1
Asaad, Yousra
1
Augusto, Mário Gomes
1
Babu, Mujahid Mohiuddin
1
Back, Ki-Joon
1
Ballings, Michel
1
Barrot, Christian
1
Becker, Jan U.
1
Bendig, Tim
1
Bermes, Manuel
1
Bilstein, Nicola
1
Bodapati, Anand V.
1
Burgartz, Thomas
1
Butt, Irfan
1
Chen, Ja-Shen
1
Coelho, Arnaldo
1
Dey, Bidit Lal
1
Dobele, Angela
1
Dowell, David
1
Elsner, Ralf
1
Faulenbach, Dirk
1
Garrod, Brian
1
Gelbrich, Katja
1
more ...
less ...
Published in...
All
Journal of marketing
2
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
2
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
3
Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->