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~person:"Bruhn, Manfred"
~source:"econis"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz im Buch"
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Beziehungsmarketing
Quality management
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Bruhn, Manfred
Töpfer, Armin
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Service quality and management
1
Unternehmungsführung, Ethik und Umwelt : Hartmut Kreikebaum zum 65. Geburtstag
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ECONIS (ZBW)
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Sales-related benefit-analysis of service quality investments : the moderating role of customer relationship type
Bruhn, Manfred
;
Georgi, Dominik
- In:
Service quality and management
,
(pp. 277-300)
.
1999
Persistent link: https://www.econbiz.de/10001407700
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2
Zur Markt- und Kundenorientierung strategischer Analyseinstrumente
Bruhn, Manfred
- In:
Unternehmungsführung, Ethik und Umwelt : Hartmut …
,
(pp. 185-209)
.
1999
Persistent link: https://www.econbiz.de/10001356133
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