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~person:"Bruhn, Manfred"
~subject:"Innovation"
~subject:"Supplier relationship management"
~type:"article"
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Innovation
Supplier relationship management
Beziehungsmarketing
69
Relationship marketing
69
Theorie
21
Theory
21
Dienstleistungsqualität
12
Service quality
12
Deutschland
11
Germany
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Bruhn, Manfred
Svensson, Göran
23
Naudé, Peter
11
Gil Saura, Irene
10
Mostert, Pierre
9
Palmatier, Robert W.
9
Casidy, Riza
8
La Rocca, Antonella
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Mysen, Tore
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Edvardsson, Bo
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Keränen, Joona
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Kleinaltenkamp, Michael
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Mangus, Stephanie M.
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Mpinganjira, Mercy
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Nyadzayo, Munyaradzi W.
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O'Cass, Aron
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Ritter, Thomas
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Roberts-Lombard, Mornay
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Sharma, Piyush
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Tajeddini, Kayhan
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Wang, Yonggui
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Bouncken, Ricarda B.
5
Chatterjee, Sheshadri
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Chung, Henry F. L.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of customer behaviour
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Zeitschrift Führung + Organisation : ZfO
1
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ECONIS (ZBW)
5
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1
How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
2
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
3
Kundenintegration im Dienstleistungsmanagement : eine Einführung in die theoretischen und praktischen Problemstellungen
Bruhn, Manfred
;
Stauss, Bernd
- In:
Kundenintegration : Forum Dienstleistungsmanagement
,
(pp. 3-33)
.
2009
Persistent link: https://www.econbiz.de/10003808614
Saved in:
4
Controlling von Kundenbeziehungen
Bruhn, Manfred
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 185-208)
.
2002
Persistent link: https://www.econbiz.de/10001653235
Saved in:
5
Customer-Relationship-Management - die personellen und organisatorischen Anforderungen
Bruhn, Manfred
- In:
Zeitschrift Führung + Organisation : ZfO
71
(
2002
)
3
,
pp. 132-140
Persistent link: https://www.econbiz.de/10001672514
Saved in:
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