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~person:"Brunk, Katja H."
~subject:"Corporate social responsibility"
~subject:"Globalisierung"
~type_genre:"Article in journal"
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Corporate social responsibility
Globalisierung
Business ethics
5
Consumer behaviour
5
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5
Unternehmensethik
5
Brand image
3
Markenimage
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Befragung
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Brand
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Brand ethics
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Brand management
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Brand perceptions
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Consumer perceived ethicality (CPE)
1
Corporate ethics
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Corporate social responsibility (CSR)
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Ethik
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Impression formation
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Article in journal
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Brunk, Katja H.
Ferrell, Odies C.
8
Gond, Jean-Pascal
8
Laczniak, Gene R.
8
Pies, Ingo
8
Freeman, R. Edward
7
Moon, Jeremy
7
Spence, Laura J.
7
Arenas, Daniel
6
Beckmann, Markus
6
Ferrell, Linda
6
Hielscher, Stefan
6
Kaptein, Muel
6
Matten, Dirk
6
Melé Carné, Domènec
6
Norman, Wayne
6
Scherer, Andreas Georg
6
Siegel, Donald S.
6
Becchetti, Leonardo
5
Husted, Bryan W.
5
Liedekerke, Luc van
5
Murphy, Patrick E.
5
Néron, Piere-Yves
5
Preuss, Lutz
5
Van Buren, Harry J.
5
Aßländer, Michael Stefan
4
Barkemeyer, Ralf
4
Bodur, H. Onur
4
Brammer, Stephen
4
Branco, Manuel Castelo
4
Chun, Rosa
4
Clarke, Thomas
4
Demuijnck, Geert
4
Egels-Zandén, Niklas
4
Giuliani, Elisa
4
Graafland, Johan J.
4
Grolleau, Gilles
4
Hussain, Nazim
4
Jia, Ming
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Ketola, Tarja
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Journal of business research : JBR
4
Journal of business ethics : JBE
1
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ECONIS (ZBW)
5
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How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry
Brunk, Katja H.
;
De Boer, Cara
- In:
Journal of business ethics : JBE
161
(
2020
)
2
,
pp. 443-458
Persistent link: https://www.econbiz.de/10012207534
Saved in:
2
One strike and you're out : qualitative insights into the formation of consumers' ethical company or brand perceptions
Brunk, Katja H.
;
Blümelhuber, Christian
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 134-141
Persistent link: https://www.econbiz.de/10008839688
Saved in:
3
Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics
Brunk, Katja H.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 255-262
Persistent link: https://www.econbiz.de/10003959639
Saved in:
4
Using consumer perceived ethically as a guideline for corporate social responsibility strategy : a commentary essay
Shea, Linda J.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 263-264
Persistent link: https://www.econbiz.de/10003959641
Saved in:
5
Commentary essay on "Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics"
Cohn, Deborah Y.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1267-1268
Persistent link: https://www.econbiz.de/10008747518
Saved in:
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