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~person:"Brunk, Susanne"
~person:"Smoczok, Michael"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Multi-volume publication"
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USB Cologne (EcoSocSci)
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Eine gesellschaftsbezogene Erweiterung des betriebswirtschaftlichen Produktbegriffs
Brunk, Susanne
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2002
Persistent link: https://www.econbiz.de/10004727754
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Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
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1999
Persistent link: https://www.econbiz.de/10004596246
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