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~person:"Brunnemer, Timothy"
~person:"DeGaris, Larry"
~type_genre:"Article in journal"
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Search: subject_exact:"Automobilsport"
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Brunnemer, Timothy
DeGaris, Larry
Jensen, Jonathan A.
4
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3
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International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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What have you done for me lately? : performance and brand identification in NASCAR
O'Roark, J. Brian
;
Wood, William C.
;
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10008650620
Saved in:
2
The benefits grid : translating motorsports sponsorship features into sponsor benefits
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 21-29
Persistent link: https://www.econbiz.de/10008650627
Saved in:
3
Special issue: The management and marketing of motorsports
DeGaris, Larry
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008650629
Saved in:
4
Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance
;
McDaniel, Stephen R.
;
DeGaris, Larry
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 169-179
Persistent link: https://www.econbiz.de/10003731338
Saved in:
5
The Indianapolis Motor Speedway
Brunnemer, Timothy
;
Buffington, James R.
;
Harper, Jeffrey S.
- In:
Journal of business case studies
4
(
2008
)
12
,
pp. 7-22
Persistent link: https://www.econbiz.de/10003797842
Saved in:
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