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~person:"Buchner, Stephan"
~person:"Pfeil, Christian M."
~person:"Soberman, David A."
~subject:"Loyalty program"
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Loyalty program
Direktvertrieb
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Direct selling
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Consumer behaviour
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Absatz
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Anreiz
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Mund-zu-Mund-Werbung
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Price discrimination
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Institutionenökonomie
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Risiko
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Risk
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Buchner, Stephan
Pfeil, Christian M.
Soberman, David A.
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Anreizmechanismen und Weiterempfehlungen : eine institutionenökonomische Analyse
Pfeil, Christian M.
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2009
Persistent link: https://www.econbiz.de/10003893564
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