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~person:"Buckley, Peter J."
~person:"Burmann, Christoph"
~subject:"Strategic management"
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Strategic management
Markenführung
117
Brand management
116
Multinationales Unternehmen
94
Transnational corporation
84
Strategisches Management
76
Theorie
71
Theory
71
Markenimage
69
Brand image
56
Deutschland
50
Germany
49
Markenpolitik
44
Auslandsinvestition
33
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32
Management
26
Marketingmanagement
26
China
24
Marketing management
24
Brand
21
Globalisierung
21
Globalization
21
Markenartikel
21
Knowledge management
19
Welt
19
Wissensmanagement
19
World
19
Internationales Management
16
Marketing
16
Takeover
15
Übernahme
15
Beziehungsmarketing
14
International economic relations
14
Internationale Wirtschaftsbeziehungen
14
Relationship marketing
13
Consumer behaviour
12
Firm value
12
Knowledge transfer
12
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12
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12
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16
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19
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7
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English
47
German
18
Author
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Buckley, Peter J.
Burmann, Christoph
Hitt, Michael A.
67
Verbeke, Alain
54
Rugman, Alan M.
51
Foss, Nicolai J.
49
Müller-Stewens, Günter
47
Teece, David J.
46
Henry, Craig
45
Whittington, Richard
45
Kraus, Sascha
38
Andersen, Torben Juul
36
Porter, Michael E.
35
Hinterhuber, Hans H.
33
Barney, Jay B.
32
Becker, Wolfgang
31
Burgelman, Robert A.
30
Ireland, R. Duane
30
Jarzabkowski, Paula
30
Hoskisson, Robert E.
29
Grünig, Rudolf
27
Horváth, Péter
27
Johnson, Gerry
27
Mintzberg, Henry
27
Matzler, Kurt
26
Parnell, John A.
26
Dagnino, Giovanni Battista
25
Grant, Robert M.
25
Sanchez, Ron
25
Seidl, David
25
Vrontis, Demetris
25
Birkinshaw, Julian
24
Doz, Yves L.
24
Ghobadian, Abby
24
Kaplan, Robert S.
24
Kohtamäki, Marko
24
Lechner, Christoph
24
O'Regan, Nicholas
24
Eisenhardt, Kathleen M.
23
Paroutis, Sotirios
23
Wright, Mike
23
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Edward Elgar Publishing
1
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Foreign direct investment, China and the world economy
11
Management international review : mir ; journal of international business
3
Strategic management review
3
The Oxford handbook of international business
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Gabler Edition Wissenschaft / Strategisches Kompetenz-Management
2
Innovations in international business
2
New horizons in international business
2
The multinational enterprise and the globalization of knowledge
2
Academy of Management learning & education : AMLE
1
Aktionsfelder des Kompetenz-Managements : Ergebnisse des II. Symposiums Strategisches Kompetenz-Management
1
Aktuelle Tendenzen im Innovationsmanagement : Festschrift für Werner Popp zum 65. Geburtstag
1
Asia Pacific business review
1
British journal of management : BJM
1
Business history
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Edward Elgar E-Book Archive
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Erfolgsfaktor Flexibilität : Strategien und Konzepte für wandlungsfähige Unternehmen
1
Global strategy journal
1
Global strategy journal : GSJ
1
History of management thought
1
Japanese multinationals in China
1
Journal of Chinese economic and business studies
1
Journal of business economics : JBE
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
1
Managing the contemporary multinational : the role of headquarters ; [this book is the result of an international workshop on the role of headquarters in the contemporary multinational ; it was held in September, 2007 at Uppsala University in connection with the retirement of Professor Mats Forsgren]
1
Marketing : ZFP ; journal of research and management
1
Markstones-Arbeitspapiere
1
Marktorientierte Unternehmensführung in gesellschaftlicher Verantwortung : Dokumentation des 6. Münsteraner Marketing-Symposiums vom 12. Mai 2007 zu Ehren des 70. Geburtstags von Prof. Dr. Dr. h.c. Mult. Heribert Meffert
1
Multinational enterprises and emerging challenges of the 21st century
1
Neue betriebswirtschaftliche Forschung : Nbf
1
New economy in kleinen und mittleren Unternehmen
1
Perspektiven der strategischen Unternehmensführung : Theorien, Konzepte, Anwendungen ; Werner Kirsch zum 65. Geburtstag
1
SpringerLink / Bücher
1
The Academy of International Business
1
The future of foreign direct investment and the multinational enterprise
1
The multinational enterprise and the emergence of the global factory
1
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ECONIS (ZBW)
65
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1
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10
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65
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1
Navigating three vectors of power : global strategy in a world of intense competition, aggressive nation states, and antagonistic civil society
Buckley, Peter J.
- In:
Global strategy journal
12
(
2022
)
3
,
pp. 543-554
Persistent link: https://www.econbiz.de/10013401759
Saved in:
2
Introduction: Edith Penrose and The Theory of the Growth of the Firm : the next sixty years
Buckley, Peter J.
;
Torre, José R. de la
- In:
Strategic management review
5
(
2024
)
1/2
,
pp. 3-26
Persistent link: https://www.econbiz.de/10014525901
Saved in:
3
Edith Penrose and the theory of the multinational enterprise
Buckley, Peter J.
- In:
Strategic management review
5
(
2024
)
1/2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10014525906
Saved in:
4
How theory can inform strategic
management
education and learning
Buckley, Peter J.
- In:
Academy of Management learning & education : AMLE
17
(
2018
)
3
,
pp. 339-358
Persistent link: https://www.econbiz.de/10011952663
Saved in:
5
The theory and empirics of the structural reshaping of globalization
Buckley, Peter J.
- In:
Journal of international business studies : JIBS ; an …
51
(
2020
)
9
,
pp. 1580-1592
Persistent link: https://www.econbiz.de/10012503215
Saved in:
6
Fundamental issues in strategy : a comment
Buckley, Peter J.
- In:
Strategic management review
2
(
2021
)
1
,
pp. 145-156
Persistent link: https://www.econbiz.de/10013457796
Saved in:
7
Strategische Flexibilität - eine Frage der Markenidentität? : die Rolle der Markenidentität im Aufbau strategischer Flexibilität etablierter Unternehmen
Burmann, Christoph
;
Kradolfer, Nora
-
2019
Persistent link: https://www.econbiz.de/10012206002
Saved in:
8
The institutional influence on the location strategies of multinational enterprises from emerging economies: evidence from China’s cross-border mergers and acquisitions
Buckley, Peter J.
;
Yu, Pei
;
Liu, Qing
;
Munjal, Surender
; …
- In:
Management and organization review : MOR ; the official …
12
(
2016
)
3
,
pp. 425-448
Persistent link: https://www.econbiz.de/10011914180
Saved in:
9
Integrating social and political strategies as forms of reciprocal exchange into the analysis of corporate governance modes
Boddewyn, Jean J.
;
Buckley, Peter J.
- In:
British journal of management : BJM
28
(
2017
)
4
,
pp. 575-588
Persistent link: https://www.econbiz.de/10011824441
Saved in:
10
Identität und Marke im Entrepreneurial Marketing
Burmann, Christoph
;
Piehler, Rico
;
Schade, Michael
; …
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 473-499)
.
2015
Persistent link: https://www.econbiz.de/10010531041
Saved in:
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