Anić, Ivan-Damir; Rajh, Sunčana Piri; Rajh, Edo - In: Tržište/Market 22 (2010) 1, pp. 29-42
This paper tests the applicability of the CSI instrument to measuring consumer decision-making styles in the Croatian environment. The analysis assesses the validity and the reliability of CSI scales and examines gender differences in consumer-decision making styles. Research results point to...