Budzinski, Oliver; Satzer, Janina - Institut for Miljø og Erhvervsøkonomi, Syddansk … - 2009
Despite still being younger than a decade, the theory of multisided market has offered numerous valuable insights for … the analysis of industries in which a supplier serves two distinct customer groups that are indirectly interrelated by … sports markets have largely been neglected so far in this kind of research although they possess the characteristics of …