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~person:"Buhalis, Dimitrios"
~person:"Gursoy, Dogan"
~person:"Huang, Zhuowei"
~subject:"Advertising effects"
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Advertising effects
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Buhalis, Dimitrios
Gursoy, Dogan
Huang, Zhuowei
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Tourism management : research, policies, practice
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Tourism economics : the business and finance of tourism and recreation
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A model of tourism advertising effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
Saved in:
2
Traveling to a gendered destination : a goal-framed advertising perspective
Pan, Li
;
Lu, Lu
;
Gursoy, Dogan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
3
,
pp. 499-522
Persistent link: https://www.econbiz.de/10012201467
Saved in:
3
Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations
Souza, Jackson de
;
Mendes-Filho, Luiz
;
Buhalis, Dimitrios
- In:
Tourism economics : the business and finance of tourism …
26
(
2020
)
6
,
pp. 1001-1020
Persistent link: https://www.econbiz.de/10012266271
Saved in:
4
Message framing and regulatory focus effects on destination image formation
Zhang, Meng
;
Zhang, Guang-yu
;
Gursoy, Dogan
;
Fu, Xiao-rong
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 397-407
Persistent link: https://www.econbiz.de/10011903546
Saved in:
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