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~person:"Buhalis, Dimitrios"
~person:"Huang, Zhuowei"
~subject:"Advertising effects"
~subject:"Brand image"
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Huang, Zhuowei
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Journal of travel and tourism marketing
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1
A model of tourism advertising effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
Saved in:
2
Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations
Souza, Jackson de
;
Mendes-Filho, Luiz
;
Buhalis, Dimitrios
- In:
Tourism economics : the business and finance of tourism …
26
(
2020
)
6
,
pp. 1001-1020
Persistent link: https://www.econbiz.de/10012266271
Saved in:
3
DMO online platforms : image and intention to visit
Molinillo, Sebastian
;
Liébana-Cabanillas, Francisco
; …
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 116-130
Persistent link: https://www.econbiz.de/10011775100
Saved in:
4
Destination brand personality and destination brand attachment : the involvement of self-congruence
Huang, Zhuowei
;
Zhang, Chaozhi
;
Hu, Jing
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1198-1210
Persistent link: https://www.econbiz.de/10011758970
Saved in:
5
An examination of Taiwan destination brand associations : from the perspective of Mainland Chinese tourists
Huang, Zhuowei
;
Li, Mimi
;
Li, Qian
- In:
Journal of travel and tourism marketing
32
(
2015
)
1/2
,
pp. 50-64
Persistent link: https://www.econbiz.de/10011312602
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