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~person:"Buhl, Hans Ulrich"
~subject:"Brand image"
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Buhl, Hans Ulrich
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Banken im Wandel : Direktbanken und Direct Banking
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Neue Perspektiven im Online- und Multichannel Banking
Buhl, Hans Ulrich
;
Wolfersberger, Peter
- In:
Banken im Wandel : Direktbanken und Direct Banking
,
(pp. 247-267)
.
2000
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